In 2010, I found myself in one of the first digital marketing agencies in Istanbul, Turkey for my first job. Maybe beginner's luck, maybe a dare to to dive into the unknown - I'm only certain it was one of the best decisions of my life.
AdWords (not yet Google Ads) was still in its infancy and we were figuring things out as we went. What a ride! Year after year, our job evolved, and I adapted. New channels like YouTube, Facebook and Instagram. Different tools such as Google Analytics. More and more features and increasingly complex strategies made of myriad tactics; including brand launches, awareness campaigns, and always-on performance campaigns...
Different roles and responsibilities, from being a member of a team to building up teams. From established brands to emerging startups, I've partnered with businesses of all sizes to develop and execute successful digital strategies.
In 2016, a big rabbit hop: from Istanbul to London. After a short professional break to pursue my masters, I found myself building a performance marketing agency from scratch - kept going at a frantic pace until the end of my tenth year in the industry.
At this point - I realised I wanted a change - although not sure exactly what and how.
I took a step back to reflect on my career and explore new possibilities. Remembering the joy colours brought me as a kid, I decided to explore the visual side of digital. This ended up with an Instagram account which organically grew to 10k+ followers, @colourfulbasics.
BaoCo Digital was born in parallel to this process, as a hands-on consultancy company built upon my partner's and my years of experience, moving at our own pace and in our own way.
The need for a website for BaoCo introduced me to Webflow. I quickly realised it was "the tool" I was looking for, and this led to the creation of Ruby Rabbit.
After all these years and experiences, I can confidently say, "The digital world is my playground, and I'm always up for a new challenge."
My background in marketing and data analysis allows me to bring a unique perspective to the design process.
I am eager to uncover your brand's unique story and translate it into a captivating digital experience. Let's see what we can build together. Drop me a line!
